Privacy Policy

Last updated: July 2026

At Peak Clothing, we are committed to protecting your privacy and ensuring your personal information is handled with care and transparency. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to it.

1. Information We Collect

When you visit our store or place an order, we may collect the following types of information:

Personal identification information: Name, email address, phone number, billing and shipping address.
Payment information: Payment card details (processed securely via our payment provider — we do not store card details).
Order information: Products purchased, order history, and transaction details.
Technical information: IP address, browser type, device information, and pages visited on our site.
Communication data: Any messages or enquiries you send to us.

2. How We Use Your Information

We use the information we collect to:

Process and fulfil your orders
Send order confirmations, shipping updates, and customer support communications
Improve our website, products, and services
Send marketing communications (only with your consent)
Comply with legal obligations
Detect and prevent fraud

3. Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us understand how you use our site and personalise your experience.

We use the following types of cookies:

Essential cookies: Required for the website to function properly.
Analytics cookies: Help us understand how visitors interact with our site.
Marketing cookies: Used to deliver relevant advertisements.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

4. Third-Party Services

We may share your information with trusted third-party service providers who assist us in operating our store, including:

Payment processors (e.g. Shopify Payments, PayPal)
Shipping and logistics partners
Email marketing platforms
Analytics providers (e.g. Google Analytics)

These third parties are contractually obligated to keep your information confidential and use it only for the purposes for which it was shared.

5. Data Security

We take the security of your personal data seriously. Our website uses SSL (Secure Socket Layer) encryption to protect data transmitted between your browser and our server. We implement appropriate technical and organisational measures to safeguard your information against unauthorised access, loss, or misuse.

6. Your Rights

Under applicable data protection laws, you have the following rights:

Right to access: Request a copy of the personal data we hold about you.
Right to rectification: Request correction of inaccurate or incomplete data.
Right to erasure: Request deletion of your personal data, subject to legal obligations.
Right to restrict processing: Request that we limit how we use your data.
Right to data portability: Request your data in a structured, machine-readable format.
Right to object: Object to the processing of your data for marketing purposes.

To exercise any of these rights, please contact us at support@peakclothing.com. We will respond to your request within 30 days.

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order data is typically retained for up to 7 years for accounting and legal compliance purposes.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.